Press Releases
Press Release 02/01/2010
San Francisco Mayor Gavin Newsom Honors the Urban Forest Project
After a week of rain, the sunny Saturday afternoon of January 23rd brought together a diverse group of designers, artists, high school students and business and civic leaders, along with residents from the Bayview community in San Francisco to celebrate the environment, education and public arts. The event, at the Bayview Opera House, was a sneak preview for The Urban Forest Project San Francisco, an exciting environmental, public arts and educational initiative being launched in celebration of Earth Day this year. Ed Reiskin, Director of the Department of Public Works, presented a proclamation for the project on behalf of Mayor Gavin Newsom. [...]
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Press Release 02/20/2009
Mayor Newsom Announces the Urban Forest Project – An Innovative Public Art Collaboration
Welcomes Compostmodern sustainable design conference to city
In April 2010, the streets of San Francisco will be lined with banners designed by leading graphic artists, depicting the urban forest. The Urban Forest Project is a public arts project calling on artists to create powerful visual statements about the environment by using images of trees. It is produced in collaboration with New York-based Worldstudio and the Academy of Art University.
The City is bringing this innovative banner program to San Francisco to raise public awareness around greening and tree planting initiatives and education. Once the banners come down, they will be converted into recycled products by students at the Academy of Art University, to be auctioned off to raise money for local tree planting initiatives and education. The project will rely entirely on corporate and foundation contributions; the Adobe Foundation is already on board as a key sponsor. [...]
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